How research shapes every project from day one
/ 01
Discovery & research
user interviews and competitive analysis to align on goals
/ 02
UX research
solution interviews, field studies, and observations to map real user needs
/ 03
User personas and journey maps built before any interface decisions are made
/ 04
Task and workflow insights feed directly into product structure and navigation
Hard numbers behind Lazarev.'s research and design work
/ 01
6
Pro bono projects completed
/ 02
125+
International awards
/ 03
4
Occupational categories combined
Product strategy grounded in data, not gut feeling
Research is the core of every product strategy engagement — from MVP scoping to roadmap definition.
/ 01
Product Strategy
To build an MVP, we throw away any hypothesis driven by a gut feeling but only make decisions backed by data. We continuously turn to research, which is the core of the product design and development process. This includes strategy workshops, design evaluation, market analysis, product positioning, UX research, and functional decomposition.
Recognised work across platforms, awards, and industries
StreamWorkBehanceHonorable MentionEdawards