User Research for B2B Platforms: Our Process
Discovery & research
we align with your goals and conduct user research through interviews and competitive analysis to establish a rational foundation.
Built a new visual system tailored to data-heavy content
we analyze existing pain points in data presentation, restructure information architecture, and prioritize intuitive navigation so users access insights seamlessly.
Validated design decisions through real user testing
we conduct extensive testing with actual users, observe interactions focusing on navigation and task execution, and refine key elements like visual cues, contextual tooltips, and critical actions based on insights gathered.
User research drives measurable platform performance gains
B2B platforms built on real user needs
AI UX Design for SalesTech
Research-led design for B2B platform growth
We align discovery with your business goals, then structure platforms around how users actually work to drive adoption and revenue.
Conversion-Focused Digital Platform Design for B2B Commodities Trading
Lazarev.agency designed a conversion-focused digital platform for Energy Guru Group, a global commodities trader in oil, metals, chemicals, and gas. The goal was to transform their outdated digital presence into a growth driver that turns visibility into business opportunities, fuels partner acquisition, and accelerates growth. The engagement included building a trustworthy design system, an enterprise growth framework, scalable platform architecture, deal-closing messaging, and an optimized contact flow for high-value leads.
Clients trust our process as much as our design
“We had a huge customer response after launch. At an early trade show, just days after launch, we had many customers come through the booth already familiar with the product from the website launch. They clearly had absorbed a lot of information from the website—which for a product as paradigm shifting as ours, is a tall order. We had regular meetings with the project manager. I barely had to prepare anything for the meetings as they came prepared with the exact questions they needed and presented easy, quality decisions for us to choose from each time. The most impressive aspect of the company is how they pair quality design with thoughtful efficient project management and communication. I wish other aspects of our company ran as efficiently as meetings with Lazarev did. Honestly, in the short amount of time we had on this project, I cannot see anything Lazarev could have done better.”
