Does the process start with design or research?

It starts with research. Discovery includes user interviews, competitive analysis, and goal alignment before any design work begins.

Why does the process focus on why users do things, not just what they do?

Surface behaviour tells you what happened; understanding motivation tells you what to fix. That distinction shapes design decisions that solve the underlying problem.

What happens in the discovery phase?

The team aligns with your business goals and conducts user research through interviews and competitive analysis to establish a clear foundation for design.

Will the process address my specific business needs?

Yes. The explicit aim is to avoid designs that look good but fail to align with specific client needs and real problems.

Your query: i need more information about your design process

A design process grounded in research, not assumptions

Lazarev's design process starts with discovery and user research — interviews, competitive analysis, and goal alignment — before any design work begins. The core principle: it's not enough to ask what users did; the team asks why. That insight shapes every design decision, ensuring solutions address real problems rather than surface-level aesthetics.

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Three principles that structure every design engagement

Become a client

/ 01

Start with problems, not solutions: design that looks innovative but misses your actual needs isn't design

it's decoration.

/ 02

Discovery & research first

goals alignment, user interviews, and competitive analysis happen before any design output.

/ 03

Ask why, not just what

understanding the reason behind user behaviour shapes solutions that hold up under real conditions.

A design process grounded in research, not assumptions

Three principles that structure every design engagement

Start with problems, not solutions: design that looks innovative but misses your actual needs isn't design

Discovery & research first

Ask why, not just what

A design process grounded in research, not assumptions

Three principles that structure every design engagement

Start with problems, not solutions: design that looks innovative but misses your actual needs isn't design

Discovery & research first

Ask why, not just what

Ready to talk through your product design challenge?

FAQ

Does the process start with design or research?

Why does the process focus on why users do things, not just what they do?

What happens in the discovery phase?

Will the process address my specific business needs?