B2B marketplace redesigns that drove measurable growth
AI UX Design for SalesTech

Redesigned Debt-Settlement Platform Delivers Intuitive Experience and Future-Ready System for Enterprise Expansion

Conversion-focused design for B2B commodities and trading platforms
Transform outdated digital presence into a partner acquisition engine that turns visibility into qualified deals.
Conversion-Focused Digital Platform Design for B2B Commodities Trading
Lazarev.agency designed a conversion-focused digital platform for Energy Guru Group, a global commodities trader in oil, metals, chemicals, and gas. The goal was to transform their outdated digital presence into a growth driver that turns visibility into business opportunities, fuels partner acquisition, and accelerates growth. The engagement included building a trustworthy design system, an enterprise growth framework, scalable platform architecture, deal-closing messaging, and an optimized contact flow for high-value leads.
Marketplace design outcomes: measurable results
How We Design B2B Marketplaces That Scale
What our marketplace clients say
“The project was completed on time and on budget, and we were able to release each part as needed with raving reviews from our customers. We mostly interacted with the project manager, through Slack and Figma which was extremely efficient. We were worried about the timezone difference but they were always available for most of our workday when needed and all of our meetings were in the morning (EST). Their design is extremely good, but their structure and processes are their superpowers. I've never worked with a vendor operating so well, especially on a creative job. We've decided to rely on them for all of our design going forward instead of hiring full-time product designers, so we're VERY pleased. As with every external contributor, we wish they understood a little bit more of how our product works, but that's on us and it's something we've noticed is getting better with new projects.”