Navigation and information architecture drive measurable retention gains
How We Improve Retention Through Structural Design
Proven results across fintech, legal tech, and marketing analytics platforms
AI UX Design for SalesTech
Brand and product design that acquires and retains customers
Strategy and design systems aligned to clear value communication and sustained engagement.
Design Focused on Client Acquisition and Retention
Lazarev.agency partnered with DragonGC, a LegalTech AI platform helping companies strengthen shareholder relations and stay compliant across 500+ disclosure topics. The agency addressed DragonGC's challenge of a weak brand presence, unclear value communication, and lack of a cohesive system across investor presentations, marketing campaigns, and product experiences. The goal was to position DragonGC as the trusted, market-ready platform legal teams would choose and stay with ahead of a major marketing push.
What clients say about our process and outcomes
“The project was completed on time and on budget, and we were able to release each part as needed with raving reviews from our customers. We mostly interacted with the project manager, through Slack and Figma which was extremely efficient. We were worried about the timezone difference but they were always available for most of our workday when needed and all of our meetings were in the morning (EST). Their design is extremely good, but their structure and processes are their superpowers. I've never worked with a vendor operating so well, especially on a creative job. We've decided to rely on them for all of our design going forward instead of hiring full-time product designers, so we're VERY pleased. As with every external contributor, we wish they understood a little bit more of how our product works, but that's on us and it's something we've noticed is getting better with new projects.”
